The purpose of the company is to create an international commercial development platform for young fashion and art creators and professionals, the services include: Training and education services; Organization of transnational study trips on traditional culture and world cultural heritage; Brand and marketing services, representation of fashion shows and exhibitions; Smart Retail (intelligent retail) + e-commerce and other business consulting. The Company may: carry out for its own account or for the account of third parties, all financial, commercial, industrial, movable and immovable (in compliance with the Federal Law on the Acquisition of Real Estate by Foreigners) operations in Switzerland and abroad, directly or indirectly related to the main purpose; create subsidiaries and branches in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or guarantees to subsidiaries, associates or third parties.