The company provides services in the areas of marketing, advertising, software development, data analysis, consulting in information technology, as well as the development and implementation of mobile applications, web-based solutions, cloud computing services, and artificial intelligence (AI). Furthermore, the company's purpose includes the execution of research and development projects in the IT sector, the provision of training and further education programs, and the development and marketing of digital products and platforms. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and warranties for subsidiaries and third parties.