The company's purpose is to develop web applications and marketing solutions for the management and promotion of customer loyalty systems; the production, distribution and marketing of software and applications for the web, mobile devices and e-commerce. The company may establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for subsidiaries and third parties.