The acquisition, sale and administration of all participations, both in Switzerland and abroad, in all industrial, commercial and financial companies, excluding all participations subject to the Federal Act on Investment in Enterprises (LFAIE). All commercial activities, in particular the importation in the optical and advertising sectors. Consulting in organization and business development. Consulting in financial investments, except for any activity subject to the Federal Act on Stock Exchanges and Securities Trading (LSFIN) and/or the Federal Act on Banks and Savings Associations (LBA). All commercial intermediation activities such as brokerage or customer acquisition. Real estate investment, in Switzerland and abroad, excluding any activity subject to the LFAIE. Investment in works of art or valuable or collectible objects such as watches. The company may, on its own account or on behalf of third parties, carry out all commercial, financial, industrial, movable or immovable transactions in direct or indirect relation to its main purpose, in Switzerland and abroad, excluding any activity subject to the LFAIE, LSFIN or LBA; it may open branches in Switzerland and abroad and take participations in other companies with a similar or related purpose, in Switzerland and abroad. The company may grant loans to its shareholders.