directly or indirectly, both in Switzerland and abroad: any form of consulting, strategic business and management support, and services in the fields of communication, marketing, and commercial development; the participation of the Company, by any means, directly or indirectly, in all operations that can be related to its purpose through the creation of new companies, contributions, subscriptions, or purchases of securities or social rights, mergers, or otherwise, the creation, acquisition, rental, lease management of all business assets, factories, workshops, or establishments - with the exception of operations related to real estate whose allocation is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate; and, in general, all operations, of any nature, directly or indirectly related to the corporate purpose or to any other similar or related purposes - with the exception of operations related to real estate whose allocation is not exclusively commercial or to companies with an unlimited real estate purpose not limited to commercial real estate.