The company's purpose is to provide consulting services, to perform all services in the fields of marketing, including strategy and communication, and any other activity directly or indirectly related to these fields, for businesses and individuals. The company may also, either for its own account or for the account of third parties: carry out all financial, commercial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in any form, in any companies, notably by taking participations; the company may also establish branches and subsidiaries in Switzerland and abroad; grant loans or any other form of financing, and provide securities of all kinds, for the direct or indirect benefit of its partners, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the assets of the company. In Switzerland, the company may hold - directly or indirectly - only real estate with exclusively commercial use.