The purpose of the company is to provide services in the fields of photography, digital imaging, content creation, web design, as well as technical business and IT solutions. It also aims to engage in the trade, sale, distribution, rental, import, and export of all types of goods, particularly photo, video, IT, and event technology, computers, software, and related technical products. The company can take on agency and general agency roles, as well as build and operate sales and distribution structures both domestically and internationally. Furthermore, it can operate online platforms and digital business models, as well as develop and market its own products and brands. The company can acquire, hold, and dispose of participations, and conduct all business that is directly or indirectly related to its purpose.