any advisory, marketing and service activities in the fields of communication, advertising, marketing, e-commerce and new technologies. The company also aims to provide all luxury concierge and personal assistance services, property management, vehicle management, organization of stays, rental of chalets, villas, boats, planes and organization of events. It may carry out, on its own account, all financial, commercial, movable or immovable operations directly or indirectly related to its social purpose and may be interested, in any form, in all similar companies. The company may also establish branches and subsidiaries in Switzerland and abroad. It is worth noting that any building held within the framework of the aforementioned activities will be exclusively used for commercial purposes.