The company's purpose is to provide consulting services to natural and legal persons, developing and creating concepts that incorporate the latest findings from applied brain research, accompanying and coaching in solution processes, organizing and conducting courses and seminars, developing and marketing training concepts, and creating publications. Accompanying companies in their (digital) transformation, in processes for partnership-based innovation and cultural development, and in the development of new business models and customer segments. Verification, among other things, using methods from Big Data Analysis, Data Science, and Machine Learning. Furthermore, the company aims to provide services with a focus on the areas of information technology, healthcare, financial consulting, public institutions, foundations, industry, tourism, culture, and other sectors. The company may establish branches in Switzerland and abroad, participate in other domestic and foreign companies, acquire or merge with similar or related companies, and enter into all transactions and contracts that are suitable to promote the company's purpose or are directly or indirectly related to it. It may also acquire, manage, encumber, and sell real estate, copyrights, patents, and licenses of all kinds, provided that the legal requirements are met. It may also provide financing for its own account or for third-party accounts, as well as guarantees and sureties for subsidiaries and third parties.