The company's purpose is to advise professional sports teams, endurance athletes, sports equipment manufacturers, and sports organizations in the areas of sports products and thermoregulation in sports, as well as all related activities, specifically but not exclusively: product development, market strategy, and growth strategy for companies. The company also plans to invest in promising sports companies to promote innovation and growth. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as provide securities for the liabilities of affiliated companies.