The company's purpose is to perform all types of services in the fields of watchmaking and jewelry, in particular polishing, setting, repairing and creating watches and watch components as well as providing technical advice, maintenance and training. The company also has the purpose of importing, exporting, trading and designing all types of products, in particular machines, equipment, tools and watchmaking, jewelry, leather goods, cosmetics, textiles and food products. Furthermore, the company may engage in any other activity that has a direct or indirect connection with these purposes; it may in particular establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, carry out all operations and conclude all contracts that are suitable for developing and expanding its purpose or are directly or indirectly related to it.