The company's service offering includes marketing, market research, business development, strategy development, and analysis of business model components, with the aim of, among other things, identifying new growth drivers by analyzing customer needs, adapting products or services to market needs, acquiring new customers, integrating existing markets, accelerating growth, increasing sales, and increasing revenue. The company may also engage in all mobile or immobile, commercial and financial activities directly or indirectly related to its purpose. It may establish branches in Switzerland and abroad, participate in all companies having a direct or indirect relationship with its purpose, and grant loans or guarantees to shareholders or third parties, if this promotes its purpose.