operation of restaurants and hotels of all kinds, all catering and personal chef services, organization of banquets, parties and various events as well as related culinary services, creation, production and sale of prepared or unprepared meals, import, export, production, distribution and marketing of all products and raw materials related to gastronomy, cuisine and wine, purchase and sale of businesses with similar activities, acquisition and concession of franchises as well as all services and consulting in the field of gastronomy and wine; the company may engage in any financial, commercial or industrial activity, movable or immovable (except for operations prohibited by the LFAIE) directly or indirectly related to its purpose; establish branches or subsidiaries in Switzerland and abroad; grant loans or guarantees to shareholders or third parties if it serves its interests.