The company aims to operate a music label, a music publishing house, as well as a sound and post-production studio. It is active in the development, production, publication, exploitation, and marketing of audio, visual, and audiovisual content, including immersive formats such as Dolby Atmos. The activities also include digital and physical distribution, licensing and synchronization business, monetization of content through platforms like YouTube (including Content-ID), artist management, and artist development (A&R), marketing and promotion of artistic projects, as well as merchandising. The company acquires, holds, licenses, and exploits intellectual property rights and related rights, in particular copyrights, publishing rights, trademark rights, and domain rights. In addition, it provides administrative services, for example in the areas of accounting and reporting (royalty reporting) and in the application for subsidies. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all transactions that are directly or indirectly related to its purpose. The company can acquire, encumber, dispose of, and manage real estate in Switzerland and abroad. It can also provide financing for its own or third-party account and provide guarantees and sureties for subsidiaries and third parties.