The company's purpose is to provide communication, marketing, consulting and graphic design services, as well as other services, particularly in the fields of culture, design, gastronomy and lifestyle. The company may conduct all business necessary or useful to achieve its purpose. The company may establish branches in Switzerland and abroad, participate in companies of all kinds in Switzerland and abroad, and acquire or sell other companies. It may acquire, manage and sell real estate and securities. It may carry out all commercial and financial transactions that may promote the realization of its purpose. It may take out and grant loans, provide guarantees and other securities, acquire, manage and exploit intellectual property rights.