The company's purpose is to develop, design and market creative and conceptual services and products in the fields of advertising, communication, marketing and design. In this context, it can also take over the trade and distribution of hardware and software in the IT sector. The company can conduct consulting and create expert opinions. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.