The company's purpose is the purchase, design, marketing and distribution of all manufactured or non-manufactured products in the field of jewelry, watchmaking, leather goods, perfumery and fashion accessories. It also aims to acquire and exploit all rights related to the design, creation and design of jewelry; the purchase, sale, exploitation and representation of all patents and licenses related to this purpose. The company may carry out all commercial, financial, industrial, movable and immovable operations for its own account or for the account of third parties in direct or indirect relation to its main purpose, in Switzerland and abroad, open branches in Switzerland and abroad and take participations in other companies with a similar or related purpose.