The company's purpose is to provide consulting and services, particularly in the areas of strategy development, corporate development, communication and brand positioning. It can acquire, sell and broker rights, licenses and patents. Furthermore, the company can acquire, manage and sell participations of all kinds in Switzerland and abroad. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties.