Development of activities aimed at making the marketing and management of commercial enterprises and non-profit organizations more effective and efficient; can also plan and conduct training and continuing education events, distance learning courses and workshops, provide accompanying consulting services in the sense of a change agent, and publish and/or distribute teaching, learning and communication media such as books, magazines, films and video material; evaluation and trading of sports rights, can acquire, develop, manage and exploit patents, licenses, trademarks and manufacturing processes, trade in goods and products of all kinds, finance and promote any kind of business, acquire and sell real estate, establish subsidiaries and participate in or merge with companies of the same kind.