Exercising design mandates of all kinds, in particular in the fields of communication, individualization, brand and product design; planning, designing and executing projects in the fields of architecture, interior architecture and industrial design; image production, distribution and archiving; object, advertising, architectural and reportage photography; operating a publishing house; manufacturing, distributing and selling books, journals, images, films, music, data carriers and computer software, etc.; conducting research in the fields of culture, design and logic, as well as trading in the resulting products, products, processes, intangible assets, rights, patents and licenses; integrated corporate consulting, legal consulting and representation; development, production and trading of goods and commodities of all kinds; acquiring, managing and disposing of real estate, properties and securities; may conduct all business that is suitable to promote the development of the company and achieve the purpose of the company, participate in other companies at home and abroad, and establish branches at home and abroad.