The development, design, marketing, and maintenance of IT and technological solutions, including in the fields of digital marketing, mobile application and software development, as well as all related activities; all strategic and operational consulting services, digital transformation, and training related to these activities; the organization of events, training programs, or incubators to promote technological innovation and skill development in the aforementioned fields. It may also, either for its own account or for the account of third parties, carry out all financial, commercial, industrial, movable or immovable operations directly or indirectly related to its corporate purpose and be interested, in any form, in all similar enterprises, notably by taking participations in similar enterprises. The company may also establish branches and subsidiaries in Switzerland and abroad. It may, in particular, grant loans or guarantees to its shareholders or to third parties, provided that this serves the interests of the company.