The company aims to operate a consulting agency in the field of marketing and communication, in particular multichannel marketing, transmedia communication, new media, social and media trends. The agency is authorized to acquire and sell rights, patents and licenses. It creates training materials and is active in the training and further education sector. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.