The company aims to provide services in the field of further development of companies, organizations, executives and brands. It provides services in the areas of authorship, text creation for marketing and communication, and operates educational and event services. It can trade in goods of all kinds, purchase, sell and manage properties and real estate. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as provide guarantees and sureties for subsidiaries and third parties.