The company aims to provide services in the fields of marketing, online marketing, e-commerce, sales strategy and product marketing, as well as trade of all kinds. Furthermore, the company aims to produce and sell information and entertainment media, films, social media posts and events. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as guarantees and sureties for subsidiaries and third parties. Additionally, it may acquire, manage and sell patents, trademarks, licenses, securities and other capital investments in Switzerland and abroad. It may also provide financing for its own account or for third-party account, as well as provide collateral for liabilities of affiliated companies.