The company's purpose is to develop and implement new business concepts, establish new companies, and provide services and consulting services, particularly focusing on areas such as online services, e-commerce, IT, marketing, financing, and project management. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also provide financing for its own account or for the account of third parties, as well as grant guarantees and sureties for its subsidiaries and third parties.