The company's purpose is to develop and implement business concepts, particularly in the areas of e-commerce, marketing, media, internet and IT, including the operation of a digital platform for the provision of services. In connection with its purpose, it can acquire, develop, manage and exploit patents, licenses and manufacturing processes, trade in goods and products of all kinds, finance and promote any type of business, establish subsidiaries and participate in similar companies. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad, as well as conduct all business that is directly or indirectly related to its purpose.