The association has the ideal purpose of developing and implementing communication strategies for organizations that pursue a social or ecological purpose, in order to support these organizations in fulfilling their ideal purpose. This is done, among other things, through the practical implementation of strategies such as fundraising campaigns and communication media such as flyers, website appearances and social media appearances. In addition, the association offers consulting, training and workshops to enable these organizations to implement marketing measures independently and professionally. Furthermore, the association provides voluntary resources that help organizations to implement projects efficiently and professionally. The association exclusively and directly pursues non-profit purposes within the meaning of Article 60, Paragraph 1 of the Swiss Civil Code. Its activities serve the common good and are not aimed at generating economic profit. Surpluses are not distributed to members or third parties. The association's work is provided free of charge or against a cost contribution that only serves to cover the association's expenses.