The company's purpose is to provide business development consulting, develop business strategies, and handle corporate communication and advertising. It will also organize events and provide services related to motorsports, including assistance, theory and practice of driving, particularly on racing circuits. The company may carry out all commercial, financial, industrial, movable and immovable transactions (excluding operations prohibited by the LFAIE) for its own account or on behalf of third parties, directly or indirectly related to its main purpose, in Switzerland and abroad, open branches in Switzerland and abroad, and take participations in other companies with a similar or related purpose.