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pomelo Sàrl

Summary

About the company

The core activity of Pomelo is the creation of strategies and analyses for retail, particularly in the areas of Category Management, Merchandising and E-Merchandising. The company supports brands and distributors in the development of their sales strategies and provides recommendations to guarantee sales success. Pomelo also offers consulting services for the optimization of store concepts and the development of categories, merchandising and product ranges.

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Industry:Market Research Institutes

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Retail strategy and category management

Retail strategy, category and brand development, merchandising and e-merchandising, assortments, actionable recommendations for retailers and manufacturers.

Merchandising studies and in-store tests

Merchandising studies, validation of approaches at the point of sale, tests of in-store events and promotions, analyses of communication and visibility in the store.

Shopper research and analysis

Shopper studies, data collection in-store, extraction of key indicators, analyses of purchase behaviour and comparison with benchmarks.

E-commerce and optimisation of online shopping journeys

Analysis of online purchases, brand visibility, site structure, e-planograms and recommendations to improve the digital shopping journey.

Cross merchandising

Optimisation of multi-site placements, shelf readability and visibility of innovations to grow sales and ROI.

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pomelo Sàrl

About the company

Products & services

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pomelo Sàrl

About the company

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