The company's purpose is to provide strategic and organizational consulting to individuals and legal entities, as well as to serve as an incubator for start-ups. The company is also active in the watchmaking-jewelry sector, particularly in manufacturing and setting. The company may also establish branches, agencies, and representations in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or create similar or related companies, and conclude all operations and contracts that promote its corporate purpose. In general, the company may engage in any activity directly or indirectly related to its purpose, except for acquiring interests in companies that own residential properties in Switzerland.