to provide training and consulting services in the fields of marketing, business strategy and management, advertising and communication, purchasing of advertising space (all media), as well as the production of static or video content (advertising films, documentaries, corporate films, radio spots and all other current or future media) for use on all physical or digital media; the company may also offer the following services (related to class 35 of the Nice Agreement concerning the international classification of goods and services for the purposes of trademark registration): assistance with the management of commercial or industrial enterprises, communication consulting, organizational and business management consulting, development of advertising concepts, transition management, marketing and market research; the company may also create or offer the following services (related to class 41 of the Nice Agreement concerning the international classification of goods and services for the purposes of trademark registration): organization and conduct of training workshops, coaching (training), transmission of know-how (training), tutoring; the company may also create or offer the following services (related to class 42 of the Nice Agreement concerning the international classification of goods and services for the purposes of trademark registration): website design consulting; the company may establish branches in Switzerland or abroad, participate in other companies with identical or similar purposes, acquire or finance such companies, carry out all financial transactions and conclude all contracts suitable for developing its purpose or related thereto, directly or indirectly; within the framework of its purpose, the company may also acquire and hold Swiss real estate or shares of real estate companies holding Swiss real estate, provided they have an exclusively commercial or industrial use; it may grant loans or guarantees to its associates or third parties, if this promotes its interests.