To provide support to companies, affiliated entities or third parties, as well as all services in the digital field, including: Digital marketing programs, events and public relations, on a national and international scale, and related advertising; Development of websites and support; Support and services in the field of information technology; Market reports and editorial development; Market studies and micro and macroeconomic analyses. The company may also carry out, either on its own account or on behalf of third parties, all commercial, movable and financial transactions, directly or indirectly related to its corporate purpose and which promote its development, in any form whatsoever, including in the form of participations. The company may open branches in Switzerland and abroad, found or acquire any company pursuing an analogous or complementary purpose. The company may also grant loans or other financial services to its direct or indirect shareholders and affiliated companies (up- and cross-stream undertakings), including concluding cash pooling agreements, and provide guarantees of any kind on its assets, including by way of pledges or fiduciary transfers, or by way of guarantees of any kind, to secure the obligations of its shareholders or affiliated companies, in each case with or without consideration and even if these legal transactions are exclusively in the interest of third parties.