General trade, in particular in the field of gift items, tableware and interior decoration, through various channels, including digital platforms, as well as the import and export of various goods and all related operations and transactions, including all operations and transactions related to the creation, transfer, takeover and transfer of business funds and concepts, except for all operations prohibited by the LFAIE. The company may establish branches in Switzerland and abroad. The company may acquire interests in other companies and establish or finance companies that have a direct or indirect relationship with its purpose or are able to promote it. The company may carry out all financial, commercial, movable or immovable transactions on its own account or on behalf of third parties that are directly or indirectly related to its purpose or that are likely to enable it to be achieved, except for operations prohibited by the LFAIE.