The company's purpose is to trade in and distribute goods of all kinds, as well as provide consulting and other services, particularly in the areas of marketing, communication, e-commerce, and product management. The company may acquire, hold, sell, and grant trademarks, copyrights, and other intellectual property rights, as well as licenses of any kind. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business that is directly or indirectly related to its purpose. The company may acquire, encumber, sell, and manage real estate in Switzerland and abroad. It may also, for its own account or for the account of others, provide financing, whether for consideration or not, and grant security of any kind for the liabilities of affiliated companies and individuals, including guarantees, sureties, and pledges of the company's assets, as well as fiduciary transfers.