The promotion and trade, in Switzerland and abroad, in all its forms, of watchmaking, jewelry, jewelry, luxury goods and all products related to the watchmaking industry and its ancillary activities. The Company may: either on its own account or on behalf of third parties, carry out all financial, commercial, industrial, movable and immovable transactions, in Switzerland and abroad, directly or indirectly related to the main purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies having a direct or indirect relationship with its purpose; grant loans or any other form of financing to, and provide guarantees of all kinds, for the direct or indirect benefit of its shareholders, companies of the same group or third parties, in particular in the form of guarantees, pledges or securities on the Company's assets.