The company's purpose is to engage in activities such as representation, design, development, marketing, import-export, wholesale and/or retail of articles and products of any kind. The company may also acquire, sell, manage, receive and grant the use of technologies, technical know-how, industrial patents, trademarks, licenses and intellectual property rights in general, particularly in the aforementioned sectors. Furthermore, the company may directly or indirectly acquire interests and participations in other companies or industrial, commercial, financial and service enterprises in Switzerland or abroad, in the sector related to the company's purpose or in other sectors, and open branches and subsidiaries in Switzerland and abroad. Finally, the company may carry out all commercial, industrial and financial operations deemed necessary or useful and functionally connected with the company's purpose or aimed at achieving it.