The company's purpose is the design, manufacture, operation of an online trading platform, as well as the physical and online sale of household products, clothing, and various services. Its activities include, in particular, the purchase, creation, promotion, distribution, and logistical management of these products and services. It also offers trade-related services, such as marketing, development of digital solutions, and all commercial or related activities. The company may, in addition, establish branches and subsidiaries in Switzerland and abroad, as well as participate in other companies in Switzerland and abroad; carry out all financial, commercial, industrial, movable or immovable transactions directly or indirectly related to its corporate purpose; grant loans or guarantees to associates or third parties if it serves its interests.