The purpose of the company is to provide management consulting services in the areas of strategic positioning and turnaround, as well as the development of supply chain solutions and market development with an international basis, particularly in the Asian trade region, and all related services. Additionally, the company advises on and develops cruise ship markets and industries, including the trade of cruise ships, acquisition of ports and shipyards, tourism resorts, and operational cruise ship operating companies. The company may participate in other domestic and foreign companies, enter into any business, and conclude contracts that are suitable to promote its purpose or are directly or indirectly related to it. Furthermore, it may establish branches, business premises, and subsidiaries in Switzerland and abroad, and acquire, manage, encumber, and sell properties, intellectual property rights, and securities within the framework of the law.