The company's purpose is the development, production, sale, and exploitation of audiovisual products of all kinds, notably cinematographic works, television content, and documentaries, as well as the management and holding of representation contracts, sponsorship, marketing, image rights management, or any other commercial agreement with professional Formula 1 drivers or other motor sport disciplines, and the provision of related services. The company may establish branches and subsidiaries in Switzerland and abroad. The company aims to acquire, hold, and manage shares in any companies or businesses, both in Switzerland and abroad, with the specification that it may hold shares in Switzerland in real estate companies whose purpose is the acquisition of commercial or residential properties. The company may provide management services to all affiliated companies. The company may enter into and/or benefit from financing of any kind for its own account or for the account of third parties and, in particular, credit or securities operations (including the granting of privileges, assignments and transfers of property as security, guarantees, guarantee contracts, letters of intent, indemnification obligations and the economic benefits associated with these operations), for a fee, or free of charge, in favor of and/or in connection with the commitments of the direct or indirect shareholders, subsidiaries and other affiliated companies, even if these financing, credit or hedging operations are not exclusively in the interest of the direct or indirect shareholders and/or the affiliated companies. The company may also carry out all operations that are directly or indirectly related to its corporate purpose or that promote or facilitate its development.