Directly or indirectly, the research, development, manufacture, assembly, testing, adjustment, promotion and trade, in Switzerland and abroad, in all its forms, in particular the purchase, sale, import, export, representation and distribution of watchmaking, jewelry, jewelry, clothing, leather goods, luxury goods and all products related to the watchmaking industry and its ancillary activities, as well as any after-sales service for these items. The company may also carry out any financial, commercial or industrial activity, movable or immovable, directly or indirectly related to its purpose; create branches or subsidiaries in Switzerland and abroad; participate in all companies with exclusively commercial purposes having a direct or indirect connection with its purpose; grant loans or guarantees to its shareholders or third parties.