The purpose of the company is the creation, preparation and distribution of multimedia content of all kinds and the provision of related consulting, planning and coordination services. The company can acquire, hold, manage and sell participations in companies of all kinds in Switzerland and abroad. The company can acquire, hold or exploit intellectual property rights. The company can also conclude all transactions or take necessary actions in connection with such transactions and enter into agreements that directly or indirectly serve the company's purpose or are directly related to it. The company is part of a group and can take into account the interests of the group in pursuing its corporate purpose. In particular, it can grant loans or other financing to its direct or indirect shareholders and their direct or indirect subsidiaries (directly or indirectly). The company can provide guarantees, securities and other obligations of any kind for liabilities of such companies, including through fiduciary assignments or transfers of and pledges on the company's assets. The company can also operate or participate in cash pooling (of any kind). Each transaction mentioned in this paragraph can be carried out independently of any cluster risks and with or without consideration. The company can establish branches and subsidiaries in Switzerland and abroad and acquire, hold, manage, operate and sell real estate.