The company aims to acquire, manage and sell participations in domestic and foreign companies, as well as representation, commission business and exploitation in any way of all elements of industrial, intellectual, commercial and artistic property. The company also aims to offer and mediate services, in particular in the areas of product development, product management, marketing, branding and design. Furthermore, the company aims to develop, procure, manufacture, trade and distribute products and goods of all kinds, in particular in the areas of textiles and leather, clothing, bags and accessories, shoes, jewelry, watches and jewelry, (semi-)precious stones and precious metals, perfumery, cosmetics and food, literature, education and games, as well as any creative art and fantasy articles. The company can acquire, manage, transfer, sell and license patents, designs, licenses, trademarks and technical and industrial knowledge. The company can establish branches and subsidiaries in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for the account of third parties, as well as guarantees and sureties for subsidiaries and third parties, and conduct all business that is directly or indirectly related to its purpose.