The purpose of the association is to redefine the activity of the "Digital Influencer" and give it a face. Promotion and support of its members in the exercise of their professional activities. Representation of members in public and vis-à-vis the authorities. The aim is for members of the 1st Swiss Blogger Association (CHBV) to receive state-subsidized access to press conferences, admission to cinema premieres, cultural festivals, theater premieres, trade fairs, and press cards for sports events and other events of public interest that they wish to report on in their blogs.