The company's purpose is to engage in the retail and wholesale trade of jewelry and fashion accessories, as well as the sale of souvenir items and stationery. Additionally, the company provides consulting services in the aforementioned areas. The company can conduct all business that is suitable to promote the purpose of the company or that is directly or indirectly related to it. It can establish branches, offices or representations in Switzerland and abroad, as well as acquire or participate in other companies. It can manage assets on its own account, in particular acquire, finance, create, manage and sell real estate. It can conduct patent, license and other intellectual property transactions.