The company's purpose is the purchase and sale of new or used motor vehicles. The company may carry out all work related to the automotive industry, in particular import/export as well as vehicle rental. It may establish branches in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire companies with an identical or similar purpose, or merge with such companies, acquire or sell real estate, except for operations prohibited by the LFAIE, carry out all mobile, financial or service transactions and conclude all contracts suitable for developing and expanding its purpose or directly or indirectly related to it.