The company's purpose is to operate internet shops, online auctions, provide marketing and consulting services, and run a travel agency, particularly in the areas of tour operating and the distribution of holiday, business and special trips in Switzerland and Europe for travel groups from China, provide services in the fields of tourism and international trade, and operate its own boutiques. The company may also enter into any business and conclude contracts that are suitable to promote the purpose of the company or are directly or indirectly related to it. The company may establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, acquire or merge with such companies. It may provide financing for its own account or for the account of third parties, as well as provide guarantees and sureties for subsidiaries and third parties. The company may acquire, encumber, manage or sell real estate and licenses in Switzerland and abroad, and acquire, exploit or sell patents, trademarks, design rights, copyrights and other intellectual property rights in any form.