The company's purpose is to provide consulting services in the areas of marketing, sponsoring, communication, advertising and public relations in the field of sports, to organize, conduct and market sports events, to market sports facilities and stadiums, and to manage, organize and lead sports clubs. The company may conduct all business that is suitable to promote the company's purpose. The company may establish branches in Switzerland and abroad, participate in or merge with other companies. It may acquire, manage, transfer and exploit intellectual property rights such as patents, trademarks, etc. The company may acquire, sell and manage real estate. The company may carry out all commercial and financial transactions directly or indirectly related to its purpose.