The company aims to a) provide services to companies, institutions and associations in the field of internal and external communication as well as consulting on strategic and communication-specific issues; b) create content in digital and analog form and engage in media and public relations work; c) acquire, hold, manage and dispose of trademarks, copyrights, patents, licenses and generally any intellectual property rights, particularly insofar as they are related to the main purposes of the company; d) take over or participate in any companies; e) generally carry out all commercial, financial and industrial operations, also with securities or real estate, which are directly or indirectly useful for the pursuit of the main purposes; the company may in particular provide financing and enter into guarantees and sureties for third parties; f) establish branches in the country and abroad.