The company's purpose is to market digital art, collector's items and physical objects (trade and brokerage) and all related rights. In addition, it operates merchandising related to digital art. It can also provide other services related to the art industry, such as the digitization of art, including the creation of non-fungible tokens (NFTs). However, the company's business area exclusively includes non-licensable activities according to the Swiss Financial Market Laws. The company can establish branches and subsidiaries in Switzerland and abroad, participate in other companies in Switzerland and abroad, and conduct all business directly or indirectly related to its purpose. The company can acquire, encumber, sell and manage real estate in Switzerland and abroad. It can also provide financing for its own account or for third-party account, as well as guarantees and sureties for subsidiaries and third parties. The company can grant loans to its direct or indirect shareholders or other companies within the group and provide collateral of any kind for their liabilities to third parties, including by pledging or assigning its own assets or guarantees of any kind, even if these loans or collateral are granted in the exclusive interest of its direct or indirect shareholders or other group companies and are provided free of charge.