The company aims to develop, distribute and trade products in the leisure and pet accessories sector. The company may establish subsidiaries and branches in Switzerland and abroad and participate in other companies in Switzerland and abroad. The company may acquire, hold, manage and sell real estate and intellectual property rights. The company may also carry out all commercial, financial and other activities that are directly or indirectly related to the purpose of the company. Furthermore, the company is authorized to take financing, restructuring and intercession measures in favor of shareholders, subsidiaries or third parties, such as granting loans to shareholders, subsidiaries or third parties or providing security for their obligations.